Head of Retail Sales

Posted: July 5, 2020

Planterra Foods is a fully funded plant-based protein start-up. It’s an investment by the JBS Company, the second largest global food company and the world’s largest protein producer.

We are building our team and looking for talented and driven professionals for a Head of Retail Sales role based in Lafayette, CO who will help us create the best plant-based protein company in the world.


  • Lead the Retail sales organization, set targets, strategies and execution plan.
  • Ensures sale objectives are met within company strategies. Maintains coordination with integral company functions and business units.
  • Advises retail customers concerning sales and marketing techniques.
  • Analyzes sales statistics to formulate policy and to assist customers in promoting sales.
  • Reviews market analyses to determine customer needs, volume potential, and price opportunities to grow business.
  • Recommends product simplification and standardization to eliminate unprofitable items from sales line.
  • Prepares periodic sales report showing sales volume and potential sales.
  • Meets with key clients, maintaining relationships, negotiations, and in closing deals.


  • Minimum 10 years of relevant retail sales experience required
  • Prior senior sales leadership experience required
  • Significant CPG customer facing experience with multiple key accounts required
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public
  • Strong computer skills (Microsoft Office); SAP experience preferred
  • Excellent written and verbal communication skills
  • Must be able to set goals and meet deadlines
  • Knowledge and understanding of finance, budgeting, sales, manufacturing and product development
  • Must be able to travel as needed
  • Must be available outside of normal business hours as needed
  • Bachelor’s degree in a related field; however additional related work experience will be considered in lieu of the education requirement.

How to apply

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