October 20, 2020

It is possible to produce healthier alternatives to the processed meat products, which are in high demand in Denmark as well as in the rest of Europe, but how do consumers respond to the different options, and which ones do they prefer? In a new project funded by the European Innovation and Technology (EIT) Food, researchers from the MAPP Centre at Aarhus University are investigating this with colleagues from Spain and the UK. Plant-based protein options are in the spotlight, but the demand for processed meat products remains high in Denmark and across Europe.

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