Regional Sales Manager - Grocery Central

Posted: March 8, 2020

We're Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Our mission is to innovate delicious plant-powered foods for mindful nourishment. We're led by beverage visionary Greg Steltenpohl, crafting, concocting and cold-brewing beautifully bottled goodness from the San Joaquin Valley. Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. We make our daily decisions using these five core values: Do, Learn Improve; Act Like an Owner; Challenge the Status Quo; The Bottle is Half Full; and Using our Sixth Sense (being conscious of our impact on others and the planet).

In a snapshot:

  • Founded in 2010

  • 250+ full time staff and contracted employee

  • Headquarters in Downtown L.A. Arts District and Manufacturing in Bakersfield, CA

  • We believe in **Shared Leadership **where team members are heard and leadership is broadly distributed

  • We are committed to our people and to our communities' sustainability


As a member of the Califia Sales Team, the Regional Sales Manager – Grocery Central, is responsible for driving distribution and sales with enthusiasm and passion for the company’s purpose, mission and values. This role requires the ability to lead broker partners and work with retail accounts and distributor customers to accomplish key objectives. The ideal candidate will have an entrepreneurial spirit and the ability to develop customer specific strategies utilizing syndicated data to create fact-based category leadership presentations driving positive sales results.


  • Manage existing Regional Retail and Grocery Distributor customers
  • Develop annual business growth, sales and margin plans in line with strategic goals
  • Manage Broker partner sales execution and conduct regular business reviews
  • Conduct category reviews with assigned Retail and Distributor customers
  • Management of Califia’s entire portfolio of products
  • Direct and monitor all aspects of trade promotion budget to ensure maximum impact
  • Business Development – identify and target retailers and distributors not currently carrying Califia products
  • Accurate and timely forecasts for volume, spending and profitability
  • Ensure marketplace execution of Retail programs


  • Bachelor’s Degree with at least 3-5 years of relevant experience in food and beverage industry
  • Outside sales management experience and demonstrated sales achievement
  • Broker and Distributor management experience
  • Experience with CRM tools such as Salesforce and automated trade spend systems such as AFS or AR7
  • High proficiency with MS Office (PowerPoint, Excel, Word)
  • Understanding of syndicated data (IRI, SPINS, Nielsen) and how to use it as a customer management tool
  • Excellent communication and presentation skills (written and verbal)
  • Ability to travel 50-75%

How to apply

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