The market for lab-grown and plant-based meat products will grow to an estimated $140 billion by 2029. Beyond Meat and Impossible Foods have cornered the market as the Tyson and Cargill of alt-beefs, but plenty of smaller companies are cropping up to cater to the consumer demand for plant-based meat alternatives. The newest is Prime Roots: a direct-to-consumer company launched in early 2020 that makes plant-based bacon, salmon burgers, chicken fingers, and more.

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