JBS, the world’s largest meat company, unveiled its own line of plant-based burgers and chorizo alternatives this week, joining Beyond Meat and Impossible Foods in the crowded race to win over consumers with new protein.
He had seen previous efforts to create vegetarian beef products and had not been impressed by the texture or the composition, but mostly he had not much cared for the taste when it was cooked. “I was unsure about the quality,” he says.
Plant-based chicken nugget company Nuggs received $4.1 million from investors including VC fund Lerer Hippeau, AgFunder, Reddit co-founder Alexis Ohanian, former Whole Foods CEO Walter Robb and model Jasmine Tookes. This latest round brings the company's total funding to $11.