The media has recently paid a significant amount of attention to the
plant-based food trend, with initiatives such as Veganuary and Meat Free
Monday receiving more pick-up than ever before. Manufacturers and
retailers have both responded to this trend by launching new
vegan-friendly plant-based product lines, as has the food service
sector. Yet only a tiny minority of the population are actually vegan,
with meat and dairy remaining cornerstones of the British diet. But what
factors are driving …
