Meat consumption is conflicted, because meat provides pleasure to many
people, but it also causes animals to suffer. This so-called meat
paradox elicits discomfort in meat-eaters and they try to reduce their
discomfort, for example, by means of moral disengagement. In the present
investigation, we tried to scrutinize this process and examine the
boundary conditions that increase moral disengagement. We assumed that,
due to a domain general action-oriented state, people tend to resolve
the meat …
