Impossible Foods founder and CEO Patrick Brown told CNBC on Tuesday that the meat industry is in the midst of a reckoning. As more consumers seek out healthier food options, Brown is convinced that the animal-based market will be obsolete within the next two decades.
Starbucks said Tuesday it will begin selling a plant-based breakfast sandwich made with Impossible sausage as part of its summer menu. In addition to the plant-based sausage substitute, the sandwich will contain a cage-free fried egg and aged cheddar cheese and will be served on ciabatta bread.
Even just three years ago, going vegan or vegetarian was not something most people would consider, according to David Yeung, founder of Green Monday. Yeung's company advocates for and invests in ventures that promote sustainable lifestyles, including plant-based diets.
"This movement is happening. You've got to get on the bus or ... get left behind," Cramer said on "Squawk on the Street." "It starts like this. It doesn't begin with a billion dollars. This is not blockbuster drug, but watch this trend," Cramer said. "I think it's very exciting for investors.