Good Catch is swimming into deeper waters this week with the launch of its first frozen plant-based seafood offerings, more than a year after the brand waded into retail with shelf-stable vegan tuna products.
JBS, the world’s largest meat company, unveiled its own line of plant-based burgers and chorizo alternatives this week, joining Beyond Meat and Impossible Foods in the crowded race to win over consumers with new protein.
Meat alternatives are growing in popularity as consumers demand more options. Now, plant-based fish is set to be the next vegan trend, and companies are responding with new products that mimic seafood. Startups and large corporations are showing an interest in plant-based fish.