What We Do
Protein Report is an information resource and industry platform entirely dedicated to protein—the business, science, and culture of how protein is produced, distributed, and consumed. Our purpose is to support innovation, development, and education regarding challenges of existing food systems and emerging solutions. Established in 2018, our users include food industry professionals, investors, researchers, policy makers, consumers, and other stakeholders with an interest in protein, food, agriculture, and science.
Why We Do It
Our mission is to change how the world thinks about food by making science- and evidence-based information about protein more accessible to wide-ranging audiences. This work is driven by the possibility of a brighter future in which sacrifices of the earth’s ecosystems, public health, and animal welfare are no longer necessary. We view feeding the world as an optimization problem with information as a key input. That’s why we’re focused on shaping the protein information landscape to support better informed dialogue, policy decisions, product innovations, marketing strategies, and consumer behavior.