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The behind-the-scenes story of the world’s first cultured meat sale
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The behind-the-scenes story of the world’s first cultured meat sale

On December 29, 2017, just two days before New Year’s Eve, Josh Tetrick, the CEO of JUST, and his golden retriever, Elie, boarded a nonstop KLM Royal Dutch Airlines flight in San Francisco that would take him halfway around the world to Amsterdam, where he hoped to make the first commercial sale of cell-cultured meat. This article is an excerpt from BILLION DOLLAR BURGER: Inside Big Tech’s Race for the Future of Food by Chase Purdy, with permission from Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © 2020 by Chase Purdy.

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Cultivated abundance: The man who saved a billion lives
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Cultivated abundance: The man who saved a billion lives

In an eponymous book published in 1968, Stanford University Professor Paul R. Ehrlich noted that the rate of population growth would outpace agricultural production, leading to widespread famine and subsequent suffering in the 1970s and 1980s. Many now look back at that prediction and shame it as another example of fear-mongering about a Malthusian catastrophe that has been often repeated throughout history but never come to pass. This post comes from my upcoming book, Cultivated Abundance, which will be published by New Degree Press in July 2020.

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