The behind-the-scenes story of the world’s first cultured meat sale
June 23, 2020
On December 29, 2017, just two days before New Year’s Eve, Josh Tetrick, the CEO of JUST, and his golden retriever, Elie, boarded a nonstop KLM Royal Dutch Airlines flight in San Francisco that would take him halfway around the world to Amsterdam, where he hoped to make the first commercial sale of cell-cultured meat. This article is an excerpt from BILLION DOLLAR BURGER: Inside Big Tech’s Race for the Future of Food by Chase Purdy, with permission from Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © 2020 by Chase Purdy.