Evolution Meats was established in early 2018. The three founders from the (traditional) food industry made the move to do it differently. The company’s goal is to make consumers truly enjoy 100% vegetable meat substitutes. It can be much, much better. Evolution Meats does not focus on vegetarians or vegans, but on flexitarians. The target group that alternates meat consumption with the consumption of vegetable meat substitutes. Products made by Evolution Meats must, without exception, have the highest possible consumer appreciation. The assessment is then about the taste, the appearance, but also the texture.