Prime Roots is an alternative seafood and meat company creating delicious products made from Koji, a Japanese superfood. Headquartered in Berkeley, California, Prime Roots is committed to positively influencing America’s food culture and reducing the hefty environmental impact of meat. The company makes delicious meat and seafood alternatives, while avoiding hyper-processing techniques that are utilized by other meat alternative companies. Their products are developed using proprietary methods that combine cutting-edge technology with ancient techniques - resulting in better tasting and naturally textured market alternatives. Prime Roots is backed by Collaborative Fund (investors in Beyond Meat and Impossible Foods), and True Ventures (investors in Blue Bottle Coffee and Sweetgreen).
In the News
The market for lab-grown and plant-based meat products will grow to an estimated $140 billion by 2029. Beyond Meat and Impossible Foods have cornered the market as the Tyson and Cargill of alt-beefs, but plenty of smaller companies are cropping up to cater to the consumer demand for plant-based meat alternatives. The newest is Prime Roots: a direct-to-consumer company launched in early 2020 that makes plant-based bacon, salmon burgers, chicken fingers, and more.
Alternative fish has arrived on the market. Can it help save marine life and feed a hungry world? This article is also available in audio format. Listen now, download, or subscribe to “Hakai Magazine Audio Edition” through your favorite podcast app.
As the world learns to deal with the coronavirus pandemic, eating behaviors are already changing. The global population is projected to reach more than 9.8 billion by 2050, and with this comes the challenge to secure sustainable, nutritious and plant-friendly food supplies.