We're Califia Farms (Califia, pronounced like California), the
plant-powered food and beverage company of the future. Our mission is to
innovate delicious plant-powered foods for mindful nourishment. We're
led by beverage visionary Greg Steltenpohl, crafting, concocting and
cold-brewing beautifully bottled goodness from the San Joaquin Valley.
Our name comes from the Spanish legend of warrior Queen Califia, the
goddess of bounty and abundance who ruled over the mythical island of
California. We make our daily decisions using these five core
values: Do, Learn Improve; Act Like an Owner; Challenge the Status
Quo; The Bottle is Half Full; and Using our Sixth Sense (being conscious
of our impact on others and the planet).
In a snapshot:
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Founded in 2010
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250+ full time staff and contracted employee
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Headquarters in Downtown L.A. Arts District and Manufacturing in
Bakersfield, CA
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We believe in **Shared Leadership **where team members are heard and
leadership is broadly distributed
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We are committed to our people and to our communities'
sustainability
Responsibilities
- Develop and implement a cohesive and overarching marketing strategy
for Califia both domestically and internationally
- Leverage analysis and understanding of the business landscape to
align marketing activities to overall business goals
- Develop and drive marketing execution strategies through utilization
of consumer insights and research
- Responsible for analyzing and developing a strategic recommendation
for portfolio evolution in order to maximize growth opportunities
while also managing profit margin requirements
- Conduct market analysis to identify challenges and opportunities for
growth
- Monitor campaigns, analyze effectiveness, and influence future
decisions
- Oversee the activities of the communications function, both
internal/employee and external
- Be a creative visionary, driving progressive marketing campaigns and
inspiring innovation across the team.
- Establish processes, practices, tools and systems to support
marketing effectiveness and measurements of appropriate ROI
- Partner with Sales and Trade Marketing teams to commercialize new
product launches with success
- Lead the Annual Marketing Planning Process that results in a
comprehensive plan including product, communication and go-to-market
strategies.
- Manage marketing budget to ensure maximum return on spend and
marketing objectives
- Oversee contracts, scopes of work, evaluations and RFP's from
outside agencies and vendors
Qualifications
- Bachelor's degree in business or marketing; MBA is a plus
- 15+ years marketing experience; high preference for CPG experience
in food and beverage
- Success in executing marketing strategies that deliver or exceed
objectives/KPIs
- Proven experience identifying winning strategies and executing
against those strategies with measurable success
- Proven success identifying and leveraging insights for commercial
success, i.e. new product launches, consumer or market segmentation
- Comfortable in a fast-paced, dynamic, yet lean organization
- Team player and motivational leader
How to apply
