industryJune 10, 2021
IFIC Survey: Understanding the Purchasing Behaviors and Preferences of Dairy Consumers
The options in the dairy section of the grocery store are becoming increasingly diversified with non-dairy, plant-based alternatives—whether they be yogurt, milk, ice cream or cheese. But for Americans who consume dairy, how often and why do they choose dairy products versus plant-based alternatives? And how does their selection of dairy-based versus plant-based vary depending on the type of product?
The options in the dairy section of the grocery store are becoming
increasingly diversified with non-dairy, plant-based
alternatives---whether they be yogurt, milk, ice cream or cheese. But
for Americans who consume dairy, how often and why do they choose dairy
products versus plant-based alternatives? And how does their selection
of dairy-based versus plant-based vary depending on the type of product?