Herotein

Herotein is the first domestic company in China to sell plant-based meat products produced using high moisture extrusion. Founded in 2020 and based in Shanghai, Herotein aims to become the leading brand delivering a tasty and accessible range of plant-based meat products, offering consumers the culinary experience of conventional meat while ensuring food safety and sustainability.

ChinaFounded 2020

Plant-Based MeatProduction

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Updates

Press Releases

Nov 24, 2022

Global Retail Giant Carrefour Launches HEROTEIN’s Plant-based Meat Products, as Alternative Protein Category Continues to Grow

Shanghai-based plant-based meat company HEROTEIN’s plant-based chicken, beef, and ready-to-eat meals have landed on Carrefour shelves, as the only brand for this leading retailer.

Plant-BasedBusiness

Sep 30, 2021

China’s HEROTEIN Launches 16 Ready-To-Eat Plant-Based Meat Meals with Iconic Specialty Foods Brand Butler & White’s

Shanghai-based HEROTEIN and prominent food producer Butler & White’s launch co-branded ready-to-eat range; HEROTEIN also enters joint development agreement to launch hybrid

Cell-BasedPlant-BasedBusiness

May 18, 2021

Ex-McDonald’s CMO Joins China Plant-Based Meat Brand HERO Protein

Plant-based meat company HERO Protein announced today that Vicky Lee, former CMO of McDonald’s Taiwan and former Group Vice President at major restaurant brand Xiabu Xiabu, has

Plant-BasedBusiness

Feb 9, 2021

China Plant-Based Meat Brand HERO Protein, Crafted by Ex-Beyond Meat and Impossible Foods Senior Staffers, Closes $850K Pre-Seed Round

Shanghai-based HERO Protein, the first Chinese company to use high-moisture extrusion technology, drawsbacking from senior food industry execs and leading corporates

Plant-BasedBusiness

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