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Herotein

Herotein

Herotein is the first domestic company in China to sell plant-based meat products produced using high moisture extrusion. Founded in 2020 and based in Shanghai, Herotein aims to become the leading brand delivering a tasty and accessible range of plant-based meat products, offering consumers the culinary experience of conventional meat while ensuring food safety and sustainability.
ChinaFounded 2020
Plant-BasedMeatProduction
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Press Releases

Global Retail Giant Carrefour Launches HEROTEIN’s Plant-based Meat Products, as Alternative Protein Category Continues to Grow

Global Retail Giant Carrefour Launches HEROTEIN’s Plant-based Meat Products, as Alternative Protein Category Continues to Grow

Nov 24, 2022

China’s HEROTEIN Launches 16 Ready-To-Eat Plant-Based Meat Meals with Iconic Specialty Foods Brand Butler & White’s

China’s HEROTEIN Launches 16 Ready-To-Eat Plant-Based Meat Meals with Iconic Specialty Foods Brand Butler & White’s

Sep 30, 2021

Ex-McDonald’s CMO Joins China Plant-Based Meat Brand HERO Protein

Ex-McDonald’s CMO Joins China Plant-Based Meat Brand HERO Protein

May 18, 2021

China Plant-Based Meat Brand HERO Protein, Crafted by Ex-Beyond Meat and Impossible Foods Senior Staffers, Closes $850K Pre-Seed Round

China Plant-Based Meat Brand HERO Protein, Crafted by Ex-Beyond Meat and Impossible Foods Senior Staffers, Closes $850K Pre-Seed Round

Feb 9, 2021