Global Retail Giant Carrefour Launches HEROTEIN’s Plant-based Meat Products, as Alternative Protein Category Continues to Grow
Plant-BasedBusiness
Herotein
Herotein is the first domestic company in China to sell plant-based meat products produced using high moisture extrusion. Founded in 2020 and based in Shanghai, Herotein aims to become the leading brand delivering a tasty and accessible range of plant-based meat products, offering consumers the culinary experience of conventional meat while ensuring food safety and sustainability.
ChinaFounded 2020
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Press Releases
China’s HEROTEIN Launches 16 Ready-To-Eat Plant-Based Meat Meals with Iconic Specialty Foods Brand Butler & White’s
Cell-BasedBusiness
Ex-McDonald’s CMO Joins China Plant-Based Meat Brand HERO Protein
Plant-BasedBusiness
China Plant-Based Meat Brand HERO Protein, Crafted by Ex-Beyond Meat and Impossible Foods Senior Staffers, Closes $850K Pre-Seed Round
Plant-BasedBusiness