Ex-McDonald’s CMO Joins China Plant-Based Meat Brand HERO Protein
May 18, 2021 - 3 min read
Shanghai-based HERO Protein adds new CEO Vicky Lee, former senior executive at McDonald’s and other leading restaurant brands
Shanghai — Plant-based meat company HERO Protein announced today that Vicky Lee, former CMO of McDonald’s Taiwan and former Group Vice President at major restaurant brand Xiabu Xiabu, has joined as CEO to help accelerate the company’s growth. HERO Protein’s plant-based chicken and beef products, which are created with cutting edge…
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