Pioneering Brazilian plant-based meat brand The New™ announces fresh backing from Lever VC and Paulo Veras, founder of Brazil’s first tech unicorn
The New, one of Latin America’s fastest-growing plant-based meat brands, announced today it has secured funding from Lever VC, a leading global investor in the alternative protein space, and Paulo Veras, Founder and CEO of 99, Brazil’s first tech unicorn. Funding will be used to complete expansion of a 1,000 square meter production facility amid heavy demand for the company’s products at national and regional retailers.